IVV, Industria Vetraria Valdarnese, was founded in 1952 by a group of master glassmakers in San Giovanni Valdarno, the very heart of Tuscany. Over the years, IVV grew to become one of Europe’s main producers of blown glass and handmade glass by bringing together research on materials, design, traditional artisanal techniques and process controls to create objects that constantly change and renovate rooms and the dinner table.